https://business.safety.google/adscookies/
| Cookie Name | Purpose(s) | Product(s) | Cookie Lifespan | Domain(s) |
|---|---|---|---|---|
| __gsas | Advertising | AdSense for Search | 3 months | Set from partner domain |
| __gpi | Advertising | AdSense, Google Ad Manager | 13 months | Set from partner domain |
| __gpi_optout | Advertising | AdSense, Google Ad Manager | 13 months | Set from partner domain |
| NID | Security, Analytics, Functionality, Advertising | AdSense for Search, Google Ads | 6 months | google.com and local variations, e.g. google.de |
| DSID | Security, Functionality, Advertising | AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 | 2 weeks | doubleclick.net |
| test_cookie | Functionality | AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 | 15 minutes | doubleclick.net |
| id | Functionality, Advertising | AdSense, Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360 | OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere | doubleclick.net |
| __gads | Advertising | AdSense, Display & Video 360, Google Ad Manager, Google Ads | 13 months | Set from partner domain |
| GED_PLAYLIST_ACTIVITY | Advertising | AdSense, Google Ad Manager, YouTube | Session | Set from partner domain |
| ACLK_DATA | Advertising | AdSense, Google Ad Manager, YouTube | 5 minutes | youtube.com |
| pm_sess | Security, Functionality | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 30 minutes | doubleclick.net, google.com |
| pm_sess_NNN | Security, Functionality | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 30 minutes | doubleclick.net, google.com |
| aboutads_sessNNN | Security, Functionality | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 30 minutes | doubleclick.net, google.com |
| FPAU | Analytics, Advertising | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 90 days | Set from partner domain |
| ANID | Advertising | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 13 months EEA UK / 24 months elsewhere | google.com and local variations, e.g. google.de |
| AID | Analytics, Advertising | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 13 months EEA UK / 540 days elsewhere | google.com/ads, google.com/ads/measurement, googleadservices.com |
| IDE | Advertising | Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 | 13 months EEA UK / 24 months elsewhere | doubleclick.net |
| TAID | Analytics, Advertising | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 14 days | google.com/ads, google.com/ads/measurement, googleadservices.com |
| FPGCLDC | Analytics, Advertising | Campaign Manager, Display & Video 360, Search Ads 360 | 90 days | Set from partner domain |
| _gcl_dc | Analytics, Advertising | Campaign Manager, Display & Video 360, Search Ads 360 | 90 days | Set from partner domain |
| _gcl_au | Analytics, Advertising | Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 | 90 days | Set from partner domain |
| FLC | Advertising | Campaign Manager, Display & Video 360, Search Ads 360 | 10 seconds | doubleclick.net |
| RUL | Advertising | Display & Video 360, Google Ads | 12 months | doubleclick.net |
| FCCDCF | Functionality | Funding Choices | 13 months | Set from partner domain |
| FCNEC | Analytics | Funding Choices | 365 days | Set from partner domain |
| FPGCLAW | Analytics, Advertising | Google Ads | 90 days | Set from partner domain |
| FPGCLGB | Analytics, Advertising | Google Ads | 90 days | Set from partner domain |
| _gcl_gb | Analytics, Advertising | Google Ads | 90 days | Set from partner domain |
| _gac_gb_ |
Analytics, Advertising | Google Ads | 90 days | Set from partner domain |
| _gcl_aw | Analytics, Advertising | Google Ads | 90 days | Set from partner domain |
| 1P_JAR | Advertising | Google Ads | 30 days | google.com and local variations, e.g. google.de |
| Conversion | Advertising | Google Ads | 90 days | www.googleadservices.com/pagead/conversion/ |
| YSC | Security | Google Ads, YouTube | Session | youtube.com |
| VISITOR_INFO1_LIVE | Security, Advertising | Google Ads, YouTube | 180 days | youtube.com |
| VISITOR_INFO1_LIVE__k | Security, Advertising | Google Ads, YouTube | 180 days | youtube.com |
| VISITOR_INFO1_LIVE__default | Security, Advertising | Google Ads, YouTube | 180 days | youtube.com |
| FPLC | Analytics | Google Analytics | 20 hours | Set from partner domain |
| _ga | Analytics | Google Analytics | 2 years | Set from partner domain |
| _gac_ |
Advertising | Google Analytics | 90 days | Set from partner domain |
| _gid | Analytics | Google Analytics | 24 hours | Set from partner domain |
| _gat[_ |
Analytics | Google Analytics | 1 minute | Set from partner domain |
| __utma | Analytics | Google Analytics | 2 years | Set from partner domain |
| __utmb | Analytics | Google Analytics | 30 minutes | Set from partner domain |
| __utmc | Analytics | Google Analytics | Session | Set from partner domain |
| __utmt | Analytics | Google Analytics | 10 minutes | Set from partner domain |
| __utmz | Analytics | Google Analytics | 6 months | Set from partner domain |
| __utmv | Analytics | Google Analytics | 2 years | Set from partner domain |
| AMP_TOKEN | Functionality | Google Analytics | 30 seconds to 1 year | Set from partner domain |
| FPID | Analytics | Google Analytics | 2 years | Set from partner domain |
| GA_OPT_OUT | Functionality | Google Analytics | 10 Nov 2030 (all cookies) | google-analytics.com |
| _ga_ |
Analytics | Google Analytics 360 | 2 years | Set from partner domain |
| _dc_gtm_ |
Analytics | Google Analytics, Google Tag Manager | 1 minute | Set from partner domain |
| _gaexp | Analytics | Google Analytics, Optimize | Set by customer; max of 93 days | Set from partner domain |
| _gaexp_rc | Analytics | Google Analytics, Optimize | 10 seconds | Set from partner domain |
| _opt_awcid | Analytics | Google Analytics, Optimize | 24 hours | Set from partner domain |
| _opt_awmid | Analytics | Google Analytics, Optimize | 24 hours | Set from partner domain |
| _opt_awgid | Analytics | Google Analytics, Optimize | 24 hours | Set from partner domain |
| _opt_awkid | Analytics | Google Analytics, Optimize | 24 hours | Set from partner domain |
| _opt_utmc | Analytics | Google Analytics, Optimize | 24 hours | Set from partner domain |
| _gcl_gf | Analytics, Advertising | Google Flights | 90 days | Set from partner domain |
| _gcl_ha | Analytics, Advertising | Google Hotel Ads | 90 days | Set from partner domain |
| PAIDCONTENT | Analytics, Advertising | Google Surveys | 30 days | doubleclick.net |
| _opt_expid | Analytics | Optimize | 10 seconds | Set from partner domain |
| APC | Advertising, Security | Campaign Manager, Display & Video 360 | 6 months | doubleclick.net |